Prioticket is delighted to welcome Martin Harlow, a visionary leader with a proven track record of driving technology transformation across the travel and hospitality sectors. Martin will play a pivotal role in Prioticket’s mission to build the Next Generation Connectivity Platform. In his role, Martin will be responsible for Strategic Partnerships and Business Development, leveraging his expertise to drive growth and innovation. His experience in delivering groundbreaking projects across industries perfectly aligns with Prioticket’s commitment to progress and leadership in the tours and attractions space.

A History of Innovation Across Industries
Throughout his career, Martin’s roles have contributed to reshaping connectivity and distribution in the Travel Technology industries. The lodging and aviation sectors have undergone seismic changes in recent decades. Through his unwavering commitment to developing cutting-edge technologies and driving strategic partnerships, he has contributed to smarter solutions, creating more efficient connectivity and distribution networks with some of these projects setting global benchmarks. With the tours and attractions sector now on the cusp of similar disruption, Martin’s leadership will ensure Prioticket is at the forefront of this transformation.

Solutions for a Dynamic Industry

Prioticket’s vision centers on harnessing innovation to revolutionise the management and distribution of tickets and services for destinations, attractions, and resellers. The platform provides robust tools that drive efficiency and scalability, enabling businesses to thrive in an increasingly competitive landscape.

The Perfect Leader for the Tours and Attractions Evolution
“Martin’s exceptional career has been defined by his ability to lead change and adopt innovation, particularly in industries undergoing significant disruption,” said Gert-Jan Ruiter, CEO. “As tours and attractions prepare for their next evolution, we are confident that Martin’s vision and expertise will ensure Prioticket is the platform of choice for businesses seeking efficiency, scalability, and seamless ticket distribution.”

Martin’s decision to join Prioticket reflects his belief that the tours and attractions industry is poised for its moment of transformation.

“In aviation and lodging, we saw how technology revolutionised distribution and customer engagement,” said Martin Harlow. “Tours and attractions are the next frontier, and Prioticket’s commitment to innovation and future technology solutions positions it perfectly to lead this change.”

Prioticket’s Vision for the Future
Prioticket’s Connectivity Platform will combine advanced, future-proof technologies with a user-friendly, scalable interface. By automating key processes and providing real-time insights, Prioticket aims to set a new industry standard in efficiency and innovation, empowering attractions, destinations, and resellers to reach their full potential.

About Prioticket
Prioticket is a global leader in ticketing, booking, and distribution technology. The company is dedicated to empowering destinations and attractions with the tools they need to expand their reach, streamline operations, and enhance the visitor experience.