Kildare – Thoroughbred Country proudly announces a new partnership with Prioticket, the leading global marketplace platform.

Funded by Failte Ireland’s -  the Irish National Tourism Development Authority- Digital that Deliver programme, this strategic collaboration aims to revolutionize the local tourism sector by utilizing Prioticket's cutting-edge connectivity platform. This partnership will enable Thoroughbred Country to integrate local suppliers seamlessly, offering their services through Thoroughbred Country's website, local selling partners, and global distribution channels in real-time. This technology will enhance visibility and boost product sales for both large and small tour and activity providers in the region, showcasing the area's unique offerings.

Laura Magee, CEO of Thoroughbred Country, expressed her enthusiasm about the partnership:

“We are excited to partner with Prioticket to usher our local tourism sector into the digital age. Our engagement with Fáilte Ireland’s "Digital that Delivers" programme has already brought substantial benefits to Thoroughbred Country. This collaboration with Prioticket will further enhance the visibility of our region's unique activities while providing a significant boost to local businesses”

Gert-Jan Ruiter, CEO of Prioticket, highlighted the importance of this partnership:

"Ireland holds great strategic importance for us. Assisting a local marketplace like Thoroughbred Country with our proven technology, which is also utilized in destinations like Dubai and Oman, demonstrates that any location can benefit from digitization. We are excited to elevate Thoroughbred Country's offerings and contribute to the growth of this exceptional sector."

About Thoroughbred Country

Thoroughbred Country is a collaborative effort between members of the Tourism and Thoroughbred industries, dedicated to enhancing tourism in counties Kildare and Tipperary. Our mission is not only to promote this remarkable industry but also to make it more accessible to the public and to share our wonderful stories, people, horses and destinations.

About Prioticket

Prioticket is a leading connectivity platform specializing in the management, sale, and distribution of tours, activities, and experiences. It offers a comprehensive suite of tools that facilitate the integration of third-party systems, centralized management of global distribution, and feature-rich point-of-sale solutions. With capabilities in e-commerce, marketing, operational management, and real-time reporting, Prioticket enables businesses to optimize their operations and expand their reach. The platform is designed to support businesses of all sizes, ensuring seamless connectivity and superior customer experiences.